This privacy policy explains the types of data The Smart Fluid and The Smart Fluid ("we", "our", or "us") collects from you and how that information is used. We understand that you care about your privacy and take that seriously. We also recognize that keeping your personal information private is an ongoing responsibility, so we pledge to update this privacy policy whenever we adopt new privacy practices or add new personal data processes.
Collection of Personal Data
Much of the information on our website is available without requiring you to provide personal data. However, some data is necessary when you engage with specific features, such as requesting additional materials or contacting us for our Service (see Terms of Use).
You can opt out of receiving marketing communications at any time.
We collect the following types of data:
Newsletter: When you sign up for our newsletter, we collect only your email address. We use this information to send you general communications about our products, services, events, and promotions. It is not possible to choose specific types of content or topics when signing up for the newsletter.
Product Information Requests: When you request product sheets or other materials, we may ask for your name, email address, company, and job title. This information is required to deliver the requested content.
Sales Contact: If you request product information or other materials, we may follow up with personalized communication, including direct contact from our sales team via email or phone, to ensure you receive the information and support you need. You can opt out of sales-related communications at any time by following the unsubscribe link in any communication or by contacting us directly through our website.
Website Usage Data (Analytics and Tracking Pixels)
We use third-party tools to collect information about how visitors interact with our website. This helps us understand website usage patterns and improve the user experience.
The data collected may include:
IP address
Device information (e.g., browser type and operating system)
Referring websites
Pages visited and time spent on our website
Other usage statistics
We use the following tracking tools:
Google Analytics: Collects anonymized or aggregated data to analyze website traffic. Google may process this data in accordance with its own privacy policies.
LinkedIn Insight Tag: This tag enables LinkedIn to collect data about website visitors who have interacted with our site. The collected data may be used for tracking conversions, retargeting visitors with relevant LinkedIn ads, and gaining insights into our audience demographics. You can manage LinkedIn ad preferences through your LinkedIn account settings.
The data collected via these tools does not directly identify individual users. However, third-party providers (such as Google and LinkedIn) may process this data according to their own privacy policies.
Use of Personal Data
We use the personal data we collect for the following purposes:
To deliver the content or information you requested: This includes sending newsletters, product sheets, and other materials.
To send you marketing communications: We may send you relevant updates, product information, and promotions if you have opted in for such communications.
To follow up with personalized sales communication: If you have requested specific product information or expressed interest in our services, our sales team may contact you to provide further assistance or discuss your needs.
To send you marketing communications: We use anonymized Google Analytics data to gather insights about website usage and to improve the content and functionality of our site.
To provide targeted advertising: We may use data collected via the LinkedIn Insight Tag to serve you relevant ads on LinkedIn and track the effectiveness of our LinkedIn advertising campaigns.
We only use your personal data for the purposes for which it was collected, and access to this data is restricted to authorized personnel with a clear need to use it.
Legal Basis for Processing Personal Data
Under the General Data Protection Regulation (GDPR), we rely on the following legal bases for processing your personal data:
Consent: We rely on your explicit consent to send you newsletters and other marketing communications. You provide this consent by subscribing to our mailing list. You may withdraw your consent at any time by unsubscribing from these communications.
Legitimate Interest: We may rely on legitimate interest to process personal data for personalized sales follow-up if you have shown interest in our products or services (e.g., by requesting product sheets). We believe this communication is relevant and helpful to you, but you have the right to opt out at any time.
Advertising and Analytics: Data collected via the LinkedIn Insight Tag is processed under LinkedIn's legal basis for advertising and analytics. You can manage your preferences via LinkedIn's ad settings.
Sharing and Transfer of Personal Data
Your personal data will only be shared with third parties when it is necessary to provide our services. We may use trusted third parties to work on our behalf, such as:
Email Service Providers: We use third party platforms to manage and send our newsletters and marketing communications.
Google Analytics: We use Google Analytics to collect anonymized website usage data. Google may process this data in accordance with their own privacy policies, which you can review at Google Privacy Policy.
LinkedIn: The LinkedIn Insight Tag collects data for analytics and targeted advertising. LinkedIn processes this data in accordance with its own privacy policies.
We do not disclose your personal data to any third parties for their marketing purposes without your explicit consent.
Data Storage and Retention
Personal data is stored securely on our servers and by our third-party providers. Your data will only be retained for as long as necessary to fulfill the purpose for which it was collected, or as required by law. If you unsubscribe from our communications, we will stop using your data for marketing purposes but may retain it to comply with legal obligations.
Processing Security
We take the security of your personal data seriously and have implemented technical, physical, and administrative safeguards to protect it. These measures help protect against unauthorized access, disclosure, or accidental loss of data. We regularly update and test our security procedures to ensure ongoing protection.
Your Data Protection Rights
You have the following rights regarding your personal data:
Access: You have the right to request access to the personal data we hold about you.
Rectification: You may request that we correct inaccurate or incomplete data.
Right to Object: You can object to the processing of your data for direct marketing or personalized sales communications, and we will stop using your data for those purposes.
Erasure: You may request that we delete your personal data in certain circumstances.
For more information on how to exercise your rights, please contact us through our website.
Links to Other Websites
This privacy policy does not cover links to external websites or services offered by third parties. We encourage you to read the privacy policies of those websites before providing any personal data.
Changes and Updates to the Privacy Policy
By using this site, you agree to the terms of this privacy policy. We reserve the right to change the contents of this privacy policy at any time, for any reason, and without prior notice to users. The most recent version of the privacy policy will always be available on thesmartfluid.com.